Senet Group.



Website Design
Branding
Print
Featured image for “Senet Group”

The Senet Group.


The Senet Group is an independent body set up to promote responsible gambling standards and ensure that the marketing of gambling is socially responsible. Senet Group approached Futora Digital to lead on their digital engagement projects and advertising campaigns. They needed specialist help and strategic support with their digital communications and online presence.

Website Design & Development.


To design a website to better communicate Senet Group's advertising campaigns and industry news to stakeholders. We created their website, including showcasing the high-impact TV and multimedia advertising campaign to educate people about the risks of gambling and how to stay in control.
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Branding & Print Design.


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e-Commerce.


Our client needed an eCommerce platform, which we integrated for them, where users can order various posters and leaflets. The awareness campaign contain advice and information on where to get help, and were put together in collaboration with former gambling addicts.
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Mobile Ready.


All our designs are built to be responsive and mobile ready.

Collaboration.


When we were approached by Senet Group for this project, we were delighted they chose us. We were on our way to a long-term collaborative relationship with Senet Group, which lasted over 7 years.
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Membership System.


A crucial part of the design and structure of the site was for Senet Group to have a dedicated members' section. Allowing users to apply for membership and funding online was a must. We implemented all the required functionality seamlessly.
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Senet Campaigns.


Member companies have carried “WHEN THE FUN STOPS, STOP” on their TV and other forms of advertising including online and in betting shops.

The ‘Bad Betty’ campaign ran across TV, radio, print and digital media and the #Gamblesmart campaign in shops and online.

Multiple high impact campaigns were designed to help prevent problem gambling.

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Social Media campaigns.


Futora Digital helped devise a strategy for Senet Group's social media advertising campaigns.