The Association of British Bookmakers.

Website Design
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The Association of British Bookmakers.

The Association of British Bookmakers is the leading trade association for betting shop operators on the UK’s high streets.

Website development.

The Association of British Bookmakers wanted to take an innovative approach and create a website that highlighted their key messages to stakeholders which include political figures and regulatiry bodies. The objective was to publish it in a visual manner that would be both appealing and effective.

Membership System.

A dedicated membership management section was integrated to allow the ABB to manage their members. This included creating user accounts and dealing with personal data.


A high specification of functionalities were achieved and delivered, but security of the website was paramount in every aspect of the project.

"Sohrab was quick to understand the specific needs to plan, develop and launch our website. With his deep experience in digital and corporate communications, Sohrab expedites the development of the right digital strategy for our campaigns. We have been impressed by the understanding, dedication and effort that he put into our projects. We highly recommend him to anyone seeking to create or grow their online business.”Lauren Hilton - Public Affairs Manager at Association of British Bookmakers

Mobile ready.

Overall, the exciting project consisted of designing a website fully compatible for all desktop, tablets and mobile screens; bringing design to life through the implementation of interactive features.

Design and branding.

Kickstarting the journey from a content heavy website, including industry news and press releases. The Association of British Bookmakers’ brand identity was integrated into our designs process at an early stage of the project and it was essential to creating a site that stakeholders would be delighted with.


The functional specifications of the web project was not without its challenges and the new system had to meet all requirements. The website was developed on WordPress Content Management System, which is the world number one CMS and used by millions of website worldwide.